Sustainable Tourism Forum

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10YFP STP Portfolio: Sustainable Tourism Forum in Japan, ready for the next century

In Japanese society, the cultural concept of “wa” (harmony), is a cornerstone belief that emphasizes the lasting continuation of a peaceful community over individual interests. Japanese companies encourage wa by bearing the responsibility not only for their customers and employees, but also for biodiversity and the community over several generations. It comes as no surprise that Japan has the most number of longestablished companies in the world, including seven companies over 1,000 years old.

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