Tourism for tomorrow

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10YFP STP Portfolio: Interview with the World Travel & Tourism Council: Tourism for tomorrow Sustainability at the forefront of the dialogue with the travel and tourism private sector

People, planet and profit. Counting over 150 of the world’s top Travel & Tourism enterprises as Member companies, WTTC strives to promote the tourism sector’s long-term growth and prosperity through a harmonious balance between tourism businesses and the people, cultures and environments of global destinations.

WTTC has three main priority areas of advocacy: “Freedom to Travel”, which is about getting bonafide travellers moving easily across cross borders regardless of their passport, age, disability or sexual orientation; “Policies for Growth”, centers around having the right business environment with the right regulatory framework and levels of taxation for travel and tourism businesses to thrive; and “Tourism for Tomorrow”, which is built upon the fact that businesses and the sector to think about the long term for Travel & Tourism to thrive into the future.

WTTC’s Research Director and focal point of WTTC in the 10YFP STP MAC, Rochelle Turner shares some key lessons learned and recent developments in mainstreaming sustainability in Travel & Tourism.

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