AdventureNEXT Near East



Kempinski Hotel Ishtar Dead Sea, Jordan

Organized By

Adventure Travel Trade Association (ATTA)

Type of institution

International Organization



Specific site/destination

Kempinski Hotel Ishtar Dead Sea


Inclusive and sustainable economic growth, Social inclusiveness, employment and poverty reduction, Cultural values, diversity and heritage, Mutual understanding, peace and security

Lines of actions

Knowledge creation and dissemination

Type of activity

Events, meetings and conferences

Type of activity other

Networking, Business Development

Estimated outreach/impact of your activity

AdventureNEXT helps put emerging destinations on the adventure map. Countries or regions that want to position themselves as attractive for their natural or cultural resources or unique activities may host an AdventureNEXT, which will offer local suppliers the chance to present themselves to international buyers and media through a large Tour Operator MARKETPLACE and also by hosting adventure FAM trips. AdventureNEXT also has keynote speakers and workshops designed especially for regional issues and delegates looking to professionalize and expand their adventure product offerings.

Target group

Specific groups (e.g. Youth, Women and disadvantaged groups), Private sector, Governmental bodies, International bodies

This May on the shores of the Dead Sea in Jordan, AdventureNEXT Near East — a specialized regional conference — showcases the adventurous side of Jordan. AdventureNEXT Near East is dedicated to fostering new partnerships for travel professionals in the Near East region, and to showcasing adventurous experiences in an ancient place steeped in tradition. Tourism professionals from within Jordan and surrounding countries, along with international tour operators and media with an interest in the region, are invited to access hallmark educational keynotes and breakout sessions, a business-to-business tour operator marketplace and connection to travel media.

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