Cultural Tourism Conference: Cultural Values, Diversity and Heritage: Pillars of Sustainable Tourism for Development



Sibiu, Romania

Organized By

European Cultural Tourism Network

Type of institution

International Organization



Specific site/destination



Cultural values, diversity and heritage

Lines of actions

Knowledge creation and dissemination

Type of activity

Events, meetings and conferences

Estimated outreach/impact of your activity

The 10th international Cultural Tourism Conference ‘Cultural Values, Diversity and Heritage: Pillars of Sustainable Tourism for Development’ will discuss the latest trends in the field of cultural values, diversity and heritage towards sustainable tourism for development, including innovation, creativity, R&D and sustainable tourism product development.

Any other information on estimated impact

The conference aims to explore major challenges, risks and opportunities for sustainable and responsible tourism development related to cultural values, diversity and heritage, as well as suggest practical steps for the development and marketing of cultural tourism products and services.

Target group

Governmental bodies

European Cultural Tourism Network (ECTN) joined the celebrations of the International Year of Sustainable Tourism for Development 2017 by promoting tourism`s role in the key area of ‘Cultural Values, Diversity and Heritage’, one of the five key areas of the IY2017.
ECTN organizes an international conference since 2005 on a theme related to cultural tourism in a different country every year. For the past 4 years, the annual conference is organized in the frame of ‘European Heritage Days’ and ‘European Cooperation Day’. Our 2017 Conference theme is dovetailed with the UN IY2017 and will take place within IY2017 activities.
The Conference is organised in close cooperation with Sibiu County Tourism Association and in conjunction with the Interreg Europe project CHRISTA – Culture and Heritage for Responsible, Innovative and Sustainable Tourism Actions (2016 – 2020), co-funded by EU ERDF.

Conference themes:
1. Cultural values contribution to sustainable tourism
2. Cultural diversity: synergies or barriers for tourism development?
3. Heritage interpretation facilities for cultural tourism
4. Sustainable management of heritage sites
5. Cultural tourism as a driver for sustainable development
6. Smart destinations: requirements for cultural tourism
7. Place marketing and branding of cultural destinations
8. European Heritage Label initiatives

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