Centro Commerciale Globo, Busnago, Milan, Italy
Centro commerciale Globo
Type of institution
Inclusive and sustainable economic growth
Lines of actions
Knowledge creation and dissemination
Type of activity
Press and online campaigns and advocacy efforts (videos, coins, stamps, etc.)
Estimated outreach/impact of your activity
Centro Commerciale Globo, a Shopping Mall located in Busnago, Milan, has a long tradition of annual contests for its customers that raffle travels for the winners.
During the International year of sustainable tourism for development, the prize for the contest “Destinazione Sostenibilità” (Destination Sustainability) organised by Globo is part of a wide strategy to increase awareness of the United Nations 70th General Assembly’s values: all the prizes are sustainable journeys to discover distinctve places characterised by their biodiversity, culture and traditions.
This action is a unique opportunity for Centro Commerciale Globo to contribute to the spread of sustainable tourism and set up a communication strategy consistent with the #IY2017 values.