Green Key National Operator Meeting dedicated to the IY2017



Athens, Greece

Organized By

Green Key

Type of institution

International Organization



Specific site/destination




Lines of actions

Knowledge creation and dissemination

Type of activity

Events, meetings and conferences

Estimated outreach/impact of your activity

60 participants

Target group

Specific groups (e.g. Youth, Women and disadvantaged groups)

Green Key National Operators from 39 countries as well as Green Key’s corporate partners participated in the Green Key National Operator Meeting on 27-30 March 2017 in Athens.

The Green Key National Operator Meeting is an annual event where the status and developments of the Green Key programme are discussed. As the UN designated 2017 as the International Year of Sustainable Tourism for Development, the NOM was dedicated to the celebration of this special year for sustainable tourism.

Sustainability lies at the heart of the ecolabel Green Key, and with each establishment joining the programme, Green Key helps transforming the tourism sector into a powerful tool for positive change. Tourism providers and tourists alike are becoming more and more aware of the need to change everyday habits to protect today what we would like future generations to enjoy tomorrow. This is why not only the number of Green Key awarded sites is growing year after year, but also the tourists’ awareness of the ecolabel.

During the National Operator Meeting Green Key International presented the planned activities to celebrate the IY2017 and encouraged all members to join the celebration in their countries all over the world.

Green Key is actively participating in the IY2017 both through the daily work of the programme , but also through activities that will be specifically dedicated to the IY2017 this year. One of them will be a best practice competition that will highlight the contribution Green Key awarded sites are making to the sustainable development of their destinations. Follow our updates on Facebook, LinkedIn, Twitter or in our News.

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