Kraft der Natur Power of Nature
UNESCO Club Vienna
Type of institution
Lines of actions
Advocacy and awareness raising
Type of activity
Events, meetings and conferences
Type of activity other
Estimated outreach/impact of your activity
,000 visitors to the exhibition, social media outreach upwards of 40,000
Any other information on estimated impact
Our partner in tourism and gastronomy Landhaus-Hotel Marc Aurel will distribute information throughout the event/campaign on the 2017 IYSD campaign. Our official partner for media outreach is Maria Petrak Promotions http://mariapetrak.com/.
The Roman Empire, in its territorial extent, was one of the greatest empires the world has known. Substantial remains survive (clockwise from the west) in the UK, The Netherlands, Germany, Austria, Slovakia, Hungary, Croatia, Serbia, Bulgaria, Romania, Turkey, Syria, Jordan, Israel, Iraq, Egypt, Libya, Tunisia, Algeria, and Morocco. Starting on the western coast of northern Britain, the frontier in Europe then ran along the rivers Rhine and Danube, looping round the Carpathian Mountains to the Black Sea. The eastern frontier, stretching from the Black Sea to the Red Sea and running through mountains, great river valleys and the desert. To the south, Rome’s protective cordon embraced Egypt and then ran along the northern edge of the Sahara Desert to the Atlantic shore in Morocco.
Two of the most important transnational communications routes of the Roman Empire in Europe were the transnational West-East running Limes road and the North-South leading Amber route. The amber route crossed the Danube in the Carnuntum region and acted as one of the most important springboards for diplomatic and political interventions as well as for people, culture and technology transfer between the Roman Empire and the tribal territories in the North (Barbaricum). The Frontiers of the Roman Empire, including the region of Carnuntum, is on the UNESCO World Heritage Site Tentative List (Date of Submission: 09/02/2015)
The family Abensberg und Traun while managing the estate of Gut Petronell are intrinsically linked to the two major tourist attractions in Petronell-Carnuntum namely the National park Donau-Auen as well as the Carnuntum Archaeological Park. The estate presents a role model for creating sustainable synergies with respect to land use for agriculture and development while supporting sustainable tourism in the context of preservation of world heritage.
The Earth Academy of the UNESCO Club Vienna, in partnership with the Family Abensberg und Traun, highlights this synergy through an exhibition entitled the ‘Power of Nature’. The venue is the Romanesque chapel dedicated to St John the Baptist dating back to the 12th century which is owned by the Family Abensberg und Traun and is near the entrance to the Archaeological Park Carnuntum.
The exhibition will run for one month in collaboration with the Marc Aurel Hotel and the Winegrowers Association of Petronell and will be opened by Zsuzsa Abu-Nagy on Harp with an introduction to the theme of Nature and Music.
The exhibition features plant chromatograms by local artist Mathilde Hoerler in association with DDI Karl Hillebrand, plant expert and University lecturer at the University of Natural Resources and Life Sciences (BOKU), Vienna. BOKU, founded by the Austrian Empire in 1872, is an education and research centre for renewable resources in Vienna. BOKU combines fundamental and applied expertise in the fields of natural sciences, engineering and biotechnology as well as social and economic sciences to enhance the knowledge basis for sustainable management of natural resources. It is a member of the Euroleague for Life Sciences university network.
The exhibition includes a photo collage of plants and wildlife in the National Park Donau-Auen in collaboration with the Austrian Kazakhstan Society ‘Towards Astana EXPO 2017’ and Jerry Barton Photography.
According to a study conducted by marketagent.com, 73.4% of the Austrians interviewed understood the term “recreation” as fresh air, followed by rest (72.7%) and beautiful nature (70.1%). Over 80% can imagine a holiday in an Austrian national park.
National park Donau-Auen was founded in 1996 and is also known as the “green lung” and climatic regulator between Vienna and Bratislava. Its 9,300 hectares consist of 62% forest, 17% open water areas and 6% Auwiesen currently comprises 838 plant species, 109 breeding bird species, 63 species of fish and 231 vertebrate species.
The first private property made available to the National Park was the Regelsbrunner Au, owned by the family Abensperg und Traun. In collaboration with the WWF this was an initial step leading to the establishment of the National Park. To commemorate the 20th Anniversary of the National Park Donau-Auen, the family Abensperg und Traun made the Auwald available to the National Park while remaining owner and thus becoming a partner of the National Park.
The estate of “Gut Petronell”, picturesquely situated on the right bank of the river Danube, lies adjacent to the National Park Donau-Auen, between Vienna, Bratislava and Lake Neusiedl, surrounded by historic buildings and beautiful gardens, as well as fields, meadows and natural riparian forests.
In these beautiful surroundings “Gut Petronell” manages an organic agriculture and forestry, and associated hunting, and fishing on the river Danube, as well as a range of historic buildings surrounding Petronell castle. The business activities of “Gut Petronell” also include urban real estate properties whose structural developments and maintenance are carried out almost entirely by own company employees . In further addition both youth and social projects fall within the extensive fields of activities of the company.
The current management considers its work and its environment in a holistic sense. In addition to the appreciation and maintenance of existing facilities and structures, and the provision of jobs, special attention is paid to natural diversity and sustainability.
Large parts of the partly reconstructed Roman city of Carnuntum are to be found on the estate of “Gut Petronell” owned by the Family Abensberg und Traun. The Carnuntum Archaeological Park contains both reconstructed and original remains from this once-thriving and strategically vital Roman city. These architectural reconstructions were produced largely with traditional Roman tools and craftsmanship and are said to be among the most accurate representations of Roman life in the fourth century ever produced. Fully functional, they are not simply museum pieces but instead welcome visitors to experience vibrant Roman life and society as it actually was. Petronell Carnuntum is the largest Roman burial site in Austria and is therefore a protected monument. In 2014 Carnuntum received the first “European Cultural Heritage Seal” from the European Commission.
To optimize outreach official partner for the event is Maria Petrak Promotions.
- The Estate Gut Petronell – Abensperg und Traun
- Mathilde Hoerler
- DDI Karl Hillebrand, plant expert, University Lecturer
- Jerry Barton Photography
- Vintner Association of Petronell
- Landgasthaus-Hotel Marc Aurel
The estate of GUT Petronell – Abensperg und Traun is intrinsically linked to the 2 major tourist attractions in the region: