Promoting sustainable practices in the hospitality segment

 In

2017-01-01

Brazil

Organized By

Roteiros de Charme Hotel Association

Type of institution

Private Sector

Country

Brazil

Specific site/destination

60 Brazilian main destinations

Pillars

All

Lines of actions

Advocacy and awareness raising

Type of activity

Press and online campaigns and advocacy efforts (videos, coins, stamps, etc.)

Estimated outreach/impact of your activity

2.5 million followers in facebook Roteiros de Charme page

Any other information on estimated impact

Roteiros de Charme facebook page stands first among hospitality segment in world ranking

Target group

General public

The Roteiros de Charme Hotel Association currently brings together 69 hotels, inns, ecological refuges, historic farms and manor houses, from north to south of Brazil, in 16 states and 60 tourist destinations.

Founded in 1992 as a nonprofit private entity, its members are selected annually by the variety of its features and independent personalities, according to strict criteria as to comfort, quality service and environmental responsibility, always in an economically viable and sustainable manner.

Roteiros de Charme’s all associated members hospitality offer take into account its corporate Code of Ethics and Environmental Conduct. Members perform a variety of tasks in house, as well as outbound sustainability practices, as part of their business activities.

In 2017 Roteiros de Charme celebrates its 25th anniversary which auspiciously coincide with the 2017 International Year of Sustainable Tourism for Development. The Association will promote an year round media campaign for the promotion of all kinds of sustainable practices that are routinely performed by its members.

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