The 2017 World Rowing Championships



Nathan Benderson Park, Florida, USA

Organized By

FISA 2017 World Rowing Championships

Type of institution



United States

Specific site/destination

Sarasota-Bradenton, Florida (USA) – Nathan Benderson Park



Lines of actions

Advocacy and awareness raising

Type of activity

Events, meetings and conferences

Type of activity other

Rowing Championship Event & Community Showcase

Estimated outreach/impact of your activity

1700 Athletes – 40,000 spectators

Any other information on estimated impact

62 Represented countries – Projected to bring about $25 million in economic impact over the course of the 9 days.

Target group

General public, Specific groups (e.g. Youth, Women and disadvantaged groups)

From September 23 – October 1, 2017, the World Rowing Championships, an international Rowing Regatta organized by FISA (the International Rowing Federation), will be held at Nathan Benderson Park, in Sarasota Florida.

This weeklong event is held at the end of the northern hemisphere summer and in non-Olympic years – it is the highlight of the international rowing calendar. Rowing takes place in 21 different boat classes for both Men and Women, apart from during Olympic years when only non-Olympic boat classes’ race. In the forty-eights years of the events existence, the United States has hosted only one world championship in 1994 at Indianapolis, IN. Twenty-three years later, Sarasota-Bradenton will represent the United States as the host of the 2017 World Rowing Championship. The goal is to attract athletes, family, friends, fans from around the world, and locally in the US, to attend this world-class event, and grow the following of rowing in the US.

The event will bring together 1700 athletes and over 62 represented countries for the rowing championship. An estimated 40,000 spectators are expected to attend this week long event. This event will celebrate athletes ranging in age from 15 to 30 years old, male, female and coed teams. The event will also provide an opportunity for the Sarasota-Bradenton area to showcase its cultural appeal and beautiful beaches to people from around the world. The event will not only focus on the best rowers from around the world, but it will showcase some of Florida’s finest by promoting sustainable tourism and local restaurants. During the week-long event, the WRC will host events that caters to tourism in the Sarasota-Bradenton area.

Below are some of the featured events that support the pillars of IY2017:

Let’s Eat Englewood Restaurant Week: Let’s Eat, is your opportunity to try as many great locally owned restaurants in Bradenton, Anna Maria Island, Bradenton Beach, Longboat Key, Sarasota, Siesta Key and Venice
Historic Downtown Village Sarasota: Take in the art galleries in Towles Court or search for unique finds at the antique stores in Burns Court. For some fresh air, explore several of nearby parks or take a stroll over the iconic Ringling Bridge for a gorgeous bayfront view.

In the Community: Downtown Sarasota Farmer’s Market: The Sarasota Farmers Market, has it’s been around more than 35 years and features more than 70 vendors. The market is a major draw for residents and tourists looking to catch an early morning bite or a midday meal while stocking up on locally grown produce and baked goods.

In the Community: Riverwalk Experience: Located steps away from Downtown Bradenton, the Bradenton Riverwalk, is a perfect place for outdoor recreational activities. The Riverwalk includes a Family Fun Zone, a picnic lawn, a botanical walk, and the signature 400-seat Mosaic Amphitheater. For outdoor enthusiasts, visit the local fishing pier for catching numerous native species.

In the Community: St. Armands Shop & Dine Around: St. Armands Circle is your destination for retail therapy and gourmet dining. Visit the neighboring keys of Lido and Longboat to kayak lush mangroves and to experience Gulf-side relaxation at its finest.
In partnership with Ecko Tours: A 12-month passport program will provide eco and paddling enthusiasts the opportunity to get away from their normal routes and see all the paddling venues throughout Sarasota and Manatee counties. A great way for us to showcase the natural beauty of the area as well as learning the importance of sustainability in our community.

In addition to the events listed above, the WRC will operate an expo, with each day operating with its own theme. Some Expo-Theme days that support the IY2017 pillars are:

Family Day
Pet Day
Eco Day
Farmer’s Market
Military Appreciation Day
Golden Ages/Service
Local Attractions
Boating & Fishing
Health & Wellness

This event is focused around the world rowing championships but reaches outward into the community of Sarasota-Bradenton. The event will put on display tourism in this region and all of the sustainable tourism options available. This region is also home to Anna Maria Island, which is considered one of the greenest areas around. The street that runs down Anna Maria Island (Pine Street) was recognized by the United Nation as “a model for sustainable tourism by those responsible for developing a manifesto on sustainable tourism as part of the United Nations programs around the globe” (Patten et al., 2015). Within the event initiatives that focus on waste reduction, education and sustainability will be promoted and vendor selection will meet green guidelines as set by the WRC and managing counties.


Patten, B., Chambers, J., Coppin, S., Dusty, C., Uecker, R., & Walker, L. (2015). A PLAN FOR ENHANCEMENT OF THE CITY WITH A PARK BY THE CITY PIER. City of Anna Maria, Florida. Retrieved from

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