Time Travel: A Journey to our Heritage



Guru Nanak College of Arts, Science and Commerce, Mumbai, India

Organized By

Guru Nanak College of Arts, Science and Commerce

Type of institution




Specific site/destination



Cultural values, diversity and heritage

Lines of actions

Advocacy and awareness raising

Type of activity

Awards and competitions

Estimated outreach/impact of your activity

3500 people

Target group

Specific groups (e.g. Youth, Women and disadvantaged groups)

India’s tourism industry has been growing at a fast rate especially since the ‘Incredible India’ and ‘Atithi Devo Bhava’ campaigns. When one looks at the promotional activities and events undertaken by the Ministry of Tourism, we see that the government’s initiatives is centered only on certain cultures which are already popular and they have now become magnets for tourists.

This means that some cultural segments’ untapped potentials in the form of their rich culture and heritage has been ignored and is slowly fading into oblivion. India’s deep and varied cultural history of over 5000 years is slowly disintegrating in rubble of old forts, near extinction and loss of languages, food and food processes, dance forms, rituals and loss of identity and respect for certain factions of the society. According to UNWTO, cultural tourism represents 37% of global tourism, with cultural tourism growing at an average rate of 15% each year. India should take advantage of this global trend and revive its eroding culture. In wake of such circumstances, the International Tourism Year has arrived at an apt moment. This year, the UNWTO has zeroed in on ‘Sustainable Tourism – A tool for development’ as a theme.

Thus, organizing a student-centric event will be a stepping stone in sensitizing people towards our traditions, built structures, heritage and the plethora of cultures that India has to offer.

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