Tourism is changing: Promotion and management for environmental tourism
Torre Cerrano, Pineto, Italy
Marine Protected Area of the Tower of Cerrano
Type of institution
Torre Cerrano, Pineto (TE)
Resource efficiency, environmental protection and climate change
Lines of actions
Knowledge creation and dissemination
Type of activity
Events, meetings and conferences; Capacity building, workshops, training courses and curricula development
Estimated outreach/impact of your activity
The Marine Protected Area Torre del Cerrano organizes, from 18 to 24 March, a week of conferences, excursions, workshops and testimonies aimed at the promotion of the territory and the development of sustainable tourism, following the guidelines of the European Charter for Sustainable Tourism.
This initiative aims at building a path of development and promotion of the territory and of the environmental and sustainable tourism. With a series of meetings, workshops and testimonies we will try to understand and bring out a mix of actions and strategies needed for proper development of the territory according to the guidelines of the European Charter of Sustainable Tourism.
One week of theoretical lessons, excursions and laboratories, the report of sea and mountain good practices for connecting the coast to the inner land and some successful entrepreneurial cases for learning how to do the environmental tourism.
Evolution and trends in the tourism industry, the experience-based product, the sustainability as a competitive lever, the product, the market, the marketing.