Organized By

Responsible Tourism Institute

Type of institution






Lines of actions

Knowledge creation and dissemination

Type of activity

Press and online campaigns and advocacy efforts (videos, coins, stamps, etc.)

Estimated outreach/impact of your activity

100.000 people

Target group

General public

#TOURISM17 is an initiative organized by the Responsible Tourism Institute that seeks to promote sustainability as a new development model in which the tourism sector must bet decisively.

Goal 1: End poverty in all its forms around the world

As one of the world’s largest and fastest-growing economic sectors, tourism is one of the main drivers of world trade and prosperity, and has continued to be even during these years of global economic crisis. The tourism sector is uniquely positioned to foster growth and economic development at all levels and to provide income through job creation.

Goal 2: End Hunger, Achieve Food Security and improved Nutrition and Promote Sustainable Agriculture

The supply of local agricultural products not only improves the well-being of the community of the destination, but also increases its attractiveness in the tourist market, offering the tourists a greater authenticity in their experiences.

Goal 3: Ensure healthy lives and promote well-being for all at all ages

Tourism can have a notable effect on health and well-being, not only through its contribution to economic growth and sustainable development, but also through its role as a transmitter of ideas and customs. By empowering local health practices, not only a channel of understanding between cultures is built, but also good health and well-being practices can be shared.

Goal 4: Ensure inclusive and quality education for all and promote lifelong learning

A good level of training is crucial for the tourism sector. The sector can provide incentives to invest in education and professional training, promoting professional mobility through cross-border agreements on professional training (especially for young people, women, the elderly, indigenous communities and groups with special needs) transmitting values of tolerance, peace and non-violence.

Find out more

Check out Responsible Tourism Institute website

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