We Do Tourism Sustainably



Mpumalanga, South Africa

Organized By

South African Tourism

Type of institution


Other type of institution (Speficy):

South African Tourism Board


South Africa

Specific site/destination



Inclusive and sustainable economic growth

Lines of actions

Advocacy and awareness raising

Type of activity

Press and online campaigns and advocacy efforts (videos, coins, stamps, etc.)

Type of activity other

Online content to spread awareness as well as 3 events to drive the initiative.

Estimated outreach/impact of your activity

We want to show all South Africans the true value of Tourism.

Target group

General public

We want to rally the nation behind Tourism and get every South African to contribute to tourism in a sustainable manner.

From the rolling hills of Mpumalanga to the roaming wildlife of the Dinokeng Game Reserve, South Africa is the ideal destination for creating unforgettable memories. This Tourism Month, all roads lead to Mpumalanga, the host province for Tourism Month 2017. Expand your horizons and explore this beautiful land, after all it is just a Sho’t Left away!

Tourism month in South Africa is an annual event that takes place during World Tourism month which is in September. The theme for Tourism month is supplied by the UNWTO (United Nations World Tourism Organisation). And this year, the theme focuses on Sustainable Tourism for Development.

This year we approach Tourism month, under the lense of the WE DO TOURISM campaign, which seeks to make tourism everyone’s business by getting the whole country to rally behind tourism through demonstrating the far-reaching impact of the tourism value chain.

Join us at Kwanyamazane Stadium in Mpumalanga on the 27th of September!

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