Building a new tourism destination, Naturally

 In Récits de vie

“Tourism is a new and promising sector of the economy of Tajikistan. Sustainable tourism development brings benefits to the region not only in economic and social terms, but it also brings ecological efforts to protect the mountain environment for future generations.”

Currently, I am the Executive Director of Pamir Eco-Cultural Tourism Association (PECTA), a non-profit organization aiming at promoting and developing sustainable and responsible tourism in the mountainous areas of Tajikistan

Bringing local people to business has been among our main challenges. Because of the lack of knowledge in market economy it has been a very challenging task to adapt local people to the hospitality business. Therefore, it took quite a time to attract local people to the tourism business. Nowadays we are focusing on capacity building for all tourism stakeholders on such topics as quality of the services, marketing and promotion.

As PECTA’s Director, I liaise with the local and central government to lobby the promotion and development of tourism in the region and nationwide. I try to promote an understanding of how this sector of the economy, which has not been promoted in the region for long time, has become very important for the local economy.

Tajikistan lacks in natural resources, such as oil and gas, hence tourism presents the only real immediate profit generating sphere. I have been attending various workshops and conferences in and outside Tajikistan, where I present my.

Asadsho Zoolshoev, Tajikistan

Find more stories in Tourism Stories (Volume I) & Tourism Stories (Volume II)


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