10 Million Better Campaign

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The ripple effect of positive change in travel and tourism: 10 Million Better

For more than two decades, Sustainable Travel International (STI) has helped over 100 destinations safeguard their natural and cultural heritage and improve the livelihoods of millions of people through travel and tourism.

In 2015, STI took two significant steps in aligning the interests of people, planet, and tourism – convening the first annual Travel & Tourism Collective Impact Summit and launching the 10 Million Better messaging platform.

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