Collaboration for Sustainable Tourism – Destination Workshop
10YFP STP Portfolio: Collaboration for Sustainable Tourism – Destination Workshop
The Ministry of Tourism of Morocco held a national workshop on “Sustainable tourism and means of promotion and communication for the Moroccan destination” on 10 June 2015. The workshop aimed to introduce participants to the life cycle approach of sustainable tourism development, with a special focus on communication and promotion approaches of sustainable tourism projects. Tourism professionals, representatives of the National Tourism Board, media and academics from Africa and around the world participated in the workshop.