Taste of Fethiye project
10YFP STP Portfolio: Integrating local farmers into the tourism supply chain – The Travel Foundation’s “Taste of Fethiye” project
Fethiye, in the Aegean region of Turkey, sits atop the ancient city of Telmessos. Today, it is one of Turkey’s top tourist destinations, popular for the “gulet” or traditional Turkish yacht cruises in the Mediterranean. Fethiye is also renowned for its rich agricultural and cultural heritage, as showcased by its premier variety of fresh fruit and vegetables.
Against this background, the Travel Foundation’s “Taste of Fethiye” five-year project, which was officially handed over in 2016 to FETAV – Fethiye’s tourism, promotion, environment and cultural NGO, provides a replicable model for successfully connecting Fethiye’s local farming communities to the hoteliers and wholesalers in its thriving tourism sector.