Launching of UNWTO ‘Travel.Enjoy.Respect’ Campaign
In the framework of the International Year on Sustainable Tourism for Development, 2017, the World Tourism Organization (UNWTO) is launching a consumer-oriented campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development. The ‘Travel.Enjoy.Respect’ campaign wants to engage tourists in making the sector a catalyst for positive change.
The campaign, which will run in various languages and outlets around the world, includes a manual of ‘Tips for a Responsible Traveller’, developed by the World Committee on Tourism Ethics in line with the UNWTO Global Code of Ethics for Tourism. The manual provides travellers with a set of recommendations to help them make responsible choices when travelling and have a positive impact on the destinations they visit.