The President of Malta is the new Special Ambassador of the IY appointed by UNWTO
Marie Louise Coleiro Preca, President of the Republic of Malta, has been nominated as Special Ambassador of the International Year of Sustainable Tourism for Development. The appointment took place at a ceremony held at the World Tourism Organization (UNWTO) Headquarters in Madrid.
Cultural diplomacy, peace building and understanding were some of the components of sustainable tourism highlighted by the President of Malta. “Tourism shows us that positive experiences in new destinations can transform people’s perceptions, and give them a new understanding of different cultures,” she said.
The event served also to introduce the Mediterranean Tourism Foundation, of which the Presdient of Malta is a Patron. Established in 2013, the Foundation aims at increasing the potential for sustainable tourism growth across the Mediterranean and to transform the Mediterranean into an area of peace, cooperation and prosperity by investing and promoting sustainable tourism.