Blogtrotters 2017

 In Solutions

Blogtrotters is a conceptual storytelling platform for international digital influencers (travel bloggers, Instagrammers, YouTubers etc) created by Marketing Greece in 2014 to promote Greece as a tourism destination. This year, the initiative has adopted the United Nation’s Year of Sustainability for Tourism Development to explore the theme of ‘Travel in Balance’. A programme of tailor-made visits for digital influencers has been designed to highlight stories of sustainability throughout Greece (environmental, economic, cultural and social) to inspire responsible tourism and highlight examples of best practice within Greek tourism. The resultant publicity (social media posts, blog posts and YouTube videos) is hosted on the initiative’s dedicated microsite (www.blogtrotters.gr) creating a single story celebrating the theme of sustainability through travel.

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