Tourism promotes collaborative innovation

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10YFP STP Portfolio: Federation of Community-based Tourism promotes collaborative innovation for better marketing in Kenya

The Federation of Community based Tourism Organizations (FECTO), a national membership organization of community based tourism enterprises in Kenya, organized the Collaborative Innovation Workshop with the support of Switch Africa Green to enable sustainable tourism innovation for community initiatives in Kenya. Participants of the workshop included representatives from county government, Tour Operators (TOs), Community Based Tourism Organizations (CBTOs) and civil society organizations.
Through multi-stakeholder discussions and a participatory agenda, the workshop provided participants an open floor to share their insights on how to enhance partnerships among counties, civil society organizations, CBTOs and TOs. Immediate outcomes were seen in terms of the matchmaking between CBTOs and TOs.

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